Front groups
is one astroturfing technique, which typically creates the appearance
of being an organization that serves the public interest, while masking a
corporate sponsor.
-content farm
Critics allege that content farms provide relatively low quality content,
and that they maximize profit by producing "just good enough" material rather than high-quality articles.
Articles are usually composed by human writers rather than automated
processes, but they may not be written by a specialist in the subjects
reported. Some authors working for sites identified as content farms
have admitted knowing little about the fields on which they report.
Search engines see content farms as a problem, as they tend to bring
the user to less relevant and lower quality results of the search.
The reduced quality and rapid creation of articles on such sites has drawn comparisons to the fast food industry
and to pollution:
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Information
consumers end up with less relevant or valuable resources. Producers of
relevant resources receive less cash as a reward (lower clickthrough
rate) while producers of junk receive more cash. One way to describe
this is pollution. Virtual junk pollutes the Web environment by adding
noise. Everybody but the polluters pays a price for Web pollution:
search engines work less well, users waste precious time and attention
on junk sites, and honest publishers lose income. The polluter spoils
the Web environment for everybody else. | | |
-internet water army
The U.S. military is developing "Operation Earnest Voice" to use sockpuppetry software that will "fake online personas to influence net conversations and spread US propaganda
Online forum manipulation strategies can take many forms, and firms (or,
depending on the context of interest, political parties and special
interest groups) are getting more sophisticated about them by the day.
The simplest firm strategy is to anonymously post online reviews
praising its own products, or bad-mouthing those of its competitors.
There is ample evidence that such manipulation takes place.
Data mining expert Bing Liu (University of Illinois) estimated that one-third of all consumer reviews on the Internet are fake.
According to the New York Times, this has made it hard to tell the
difference between "popular sentiment" and "manufactured public
opinion."
According to an article in the
Journal of Business Ethics,
astroturfing threatens the legitimacy of genuine grassroots movements.
The authors argued that astroturfing that is "purposefully designed to
fulfill corporate agendas, manipulate public opinion and harm scientific
research represents a serious lapse in ethical conduct."
A 2011 report found that often paid posters from competing companies
are attacking each other in forums and overwhelming regular participants
in the process.
George Monbiot said persona management software that supports astroturfing, "could destroy the Internet as a forum for constructive debate."
en.wikipedia.org/wiki/Astroturfing
www.aaai.org/ocs/index.php/ICWSM/ICWSM11/paper/view/2850/3274